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National Student Advertising Competition- Indeed

Project type

Advertising Campaign

Date

2022-2023

Role

Team Leader and Member

Location

Bristol, RI

National Student Advertising Competition:
The National Student Advertising Competition (NSAC) is put on annually by the American Advertising Federation, which hosts over 2,000 students to compete with an integrated marketing campaign. Forming a mini agency setting through these two marketing courses has taught me how agencies function and teamwork.

The first semester is research-based and made up of three teams, primary, secondary, and competitive analysis. I was placed on the primary team and selected for the Leadership Team. The second semester is where the agency format forms, and we are split into four teams, creative, brand strategy, media and metrics, and brand activations. I was on Brand Strategy and also assisted with Brand Activations.

(Click here to view the plans book or scroll all the way down for the Flipbook version!)

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